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Logosposters, banners, ads, fliers for schools, you name it, I design it.Logos are interesting and deceptively difficult, take longer than one would think, get tweaked and tinkered with long after I think they should be done and bounce around in my head even after I've presented them to my client. Product identity must be kept in mind when one is designing a logo. You want someone to instantly identify a company when they see your logo design and you want your ad to speak volumes with just a couple of lines. The design needs to look good both tiny on a label and blown up 2 stories high if necessary.
With ads, the fewer the words, the more impact the ad has. Studies have shown that a lot of verbage makes your reader shy away and NOT read the page. So, only the pertinent information in a well organized format and a good visual are what's required for a successful ad.
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